Internet television (Internet TV or iTV) is television distributed through the Internet. Internet television allows viewers to choose the show they want to watch from a library of shows. The primary models for Internet television are streaming Internet TV or selectable video on an Internet location, typically a website. The video can also be broadcast with a peer-to-peer network(P2PTV),which doesn't rely on single website's streaming.
It differs from IPTV in that IPTV offerings are typically offered on discrete service provider networks,requiring a special IPTV set-top-box.
Internet TV is a quick-to-market and relatively low investment service. Internet TV rides on existing infrastructure including broadband, ADSL, Wi-Fi, cable and satellite which makes it a valuable tool for a wide variety of service providers and content owners looking for new revenue streams.
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